Overview
I work hard, move fast, and care about making a real impact. Whether it's co-founding a SaaS company, launching a new division from scratch, or building financial models that actually drive decisions, I want to be in the room where the work matters.
My experience spans startup finance, operations, marketing, and strategy. I don't just plan. I execute, and I hold myself to a high standard in everything I take on.
Experience
Client Magnet CRM
Co-Founder, Strategy & Finance
I co-founded Client Magnet CRM to help businesses streamline customer relationship management through an intuitive SaaS platform. I lead the financial architecture and growth planning that guide the company's trajectory.
- Build multi-scenario financial models projecting ARR, FCF, and cost structures to inform pricing and capital allocation.
- Design tiered growth strategies to optimize customer lifetime value and support the transition toward a scalable SaaS model.
- Oversee operational infrastructure and system integrations to improve forecasting accuracy and internal reporting.
- Develop internal planning and tracking systems to support decision-making across finance, operations, and marketing.
- Evaluate tradeoffs between automation, cost, and execution speed in a fast-moving, resource-constrained environment.
Drew Dorenfest A/V
Summer Intern
I supported the day-to-day operations of a creative services business, contributing to client-facing work and internal strategy while applying branding and storytelling skills in a professional, fast-paced environment.
- Supported day-to-day operations of a creative services business, assisting with client materials and internal organization while gaining exposure to the commercial and contractual dynamics between talent, brands, and production partners.
- Conducted SEO, social media, and brand research to inform client marketing strategies and creative direction.
- Assisted in preparing presentations and written materials that supported client communication and brand storytelling.
EcoWash
Divisional Manager
As Divisional Manager for EcoWash's North Shore operations, I was given full ownership over launching a new division of the company from scratch, leading every part of the operation: financial management, marketing, recruiting, and project execution.
- Created and established a new division to expand the business into new regions within the greater Chicago Area; managed all finance and accounting, providing weekly financial reports.
- Designed and executed a comprehensive marketing strategy, generating over 250 leads, converting 50 clients, and increasing brand visibility through targeted campaigns.
- Crafted extensive project proposals and estimates totaling $500,000 to high-profile property management firms.
- Recruited and managed a team of three full-time employees, overseeing operations for over 50 projects.
Case Studies
Detailed analyses showcasing data-driven strategy work on real-world business problems.
PhillyCycle
Analyzed the relationship between weather patterns, time variables, and bike rental trends to optimize fleet distribution, pricing strategies, and service availability for a city-wide bike-sharing service.
IndoCabs
Investigated cancellation patterns and root causes for a digital cab-booking platform, focusing on booking windows, trip durations, and customer behavior to provide targeted recommendations.
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View my complete professional background, education, and qualifications.